Visual rhetoric is a visual image that expresses cultural meaning rather than just aesthetic consideration. This image is part of the WWF's campaign to improve biodiversity protection and sustainable development. The image is of two rhino's in the wild, both is spray paint graffiti on the sides of their bodies. This is a connection to the growing vandalism and spread of human destruction into the wilderness. The image shows how there is no boundary between human effects and the wild animals that are slowly becoming affected. The vandalism is supposed to evoke a feeling of sorrow and guilt in the human population towards wild animals, such as these rhinos. This image is easy to connect to and can be understood by all ages, especially the young adults who are mostly effecting/affected.
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